NetEase accuses Blizzard of 'the behaviour of people divorced but still trying to live together' as it smashes up the crockery.
By the end there's nothing left of Gorehowl but rubble: Funnily enough, in the lore this weapon is involved in some epic betrayals. After the statue is destroyed, and seemingly to rub salt in the wound, the NetEase employees are seen drinking 'Blizzard' green tea. I can't speak Chinese so take this with a pinch of salt, but this has been theorised to be a reference to a misogynistic piece of internet slang that translates as"green tea bitch" ..
Then it really kicked off."[Blizzard's] arrogance did not take into account the position it has left players and NetEase in by demanding everything. It is like riding a mule to find a horse, the behaviour of people divorced but still trying to live together". NetEase denies it ever sought any IP rights from Blizzard, then goes on to criticise the save transfer functionality that Blizzard China has released for the game . It says Blizzard"unilaterally" developed this, NetEase hasn't tested it, warns of security risks, and says Blizzard bears full responsibility for any problems.
There is often bad blood in the corporate world but, with companies of this size, rarely is there such a public airing of grievances. NetEase clearly feels that Blizzard has somehow disrespected or wronged it, while Blizzard may well be wondering what it ever did to turn such a successful partnership so utterly sour.
The publishing deal between Blizzard and NetEase expires on 23 January, at which time the former's games will cease to operate in China. Their return depends on Blizzard finding another publishing partner in the region, but NetEase may well be delivering a stark message from the CCP to western companies making these kind of huge and time-consuming games: We don't want your sort round here no more.
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