The majority of EA's Criterion Games studio will now focus on Battlefield. A 'core group' will continue to work on Need for Speed.
to the portfolio of franchises that Zampella oversees.
EA is arguably in need of another majorly successful franchise it can rely on in the long run alongside EA FC, Madden,and The Sims. Battlefield is one of its best bets for that, given the series' mostly strong track record. Competing with the likes of Call of Duty will remain a tall order. However, it seems like EA has a clearer plan for how to do that and it's beefing up the ranks of developers to help it get there.
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