The Upfronts may be an annual ritual steeped in TV and streaming advertising, but NBCUniversal gave film more than a fleeting moment in the spotlight during its pitch to media buyers Monday morning
, with the streaming service revealing at its NewFronts pitch earlier this month that two-thirds of its 22 million subscribers have watched a new film release. The company revamped its pay-1 window when an output deal with HBO elapsed last year, shifting it over to Peacock. When that strategy is combined with Universal’s opportunistic dealmaking with exhibitors, a healthy number of wide-release films from the company reach Peacock only a few weeks after their theatrical debuts.
“Peacock is bringing films to the platform like never before,” Sellers said, noting a slate of straight-to-streaming fare including a project fromproducer Will Packer and a LeBron James documentary. The service is beaming “theatrical-quality titles to audiences directly in their living rooms, or wherever they want to watch,” Sellers added.Universal Filmed Entertainment Group
. “There’s nothing better than the Friday night opening of your movie,” she said. “There’s just that feeling of electricity and excitement.” She added that NBCU is a “playground for creative people.” Execs can point filmmakers toward opportunities “make content for theatrical and streaming and, perhaps one day, have the expression of one of their films in a theme park.”
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