The media giant struck a deal with Amazon to create close to 50 new channels on the FAST platform.
“NBCUniversal is in the enviable position of owning a vast array of iconic shows that are not part of our broadcast and cable networks to curate a valuable portfolio of FAST channels,” said Matt Schnaars, president, NBCUniversal Content Distribution. “These channels, with content from some of the most recognizable brands in television, will find an immediate audience in the growing FAST ecosystem, and create value for NBCUniversal, our distribution partners, and our advertisers.
These join NBCUniversal’s existing FAST channels including NBC News NOW, TODAY All Day, Dateline 24/7, LX, NBC and Telemundo Local Stations, and Sky News International, which are available in partnership with Roku on the Roku Channel. Additionally, Peacock, NBCUniversal’s streaming service, also offers FAST channels featuring NBCUniversal content.
This is the latest partner to strike a content deal with Amazon Freevee, after the FAST platform announced the launch of
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