In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives. One of the key selling point…
One of the key selling points of big streaming-video services likeand Disney Plus is that subscribers don’t have to endure the commercial breaks and repeated pitches for Downy and Allstate that are so much a part of the traditional TV experience. But NBCU thinks commercial culture still has its place.is designed to carry commercials.
In a different time in the business, viewers understood that “a word from our sponsor” helped make their experience possible. The title of Milton Berle’s “Texaco Star Theater” ensured that. “Its ad scarcity provides brands with the attention they’ve been missing from the digital world,” says Jeff Greenfield, co-founder and chief attribution officer at C3 Metrics, a media measurement company.
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