The controversy at Churchill Downs delivered big-time ratings for NBC, but the two leading protagonists won't race at Pimlico.
Improbable will be one of the favorites for Saturday's Preakness, but the race will be short on compelling story lines. By Ben Strauss Ben Strauss Sports and media reporter Email Bio Follow May 17 at 6:39 AM A strange thing happened during NBC’s telecast of the Kentucky Derby two Saturdays ago. It wasn’t just that the race’s apparent winner, Maximum Security, was challenged after veering into another horse on the final turn, leading to an unprecedented 22-minute review of the race.
Without even Maximum Security in the field, though, the Preakness is now missing its two main would-be protagonists. It’s like if Ned Stark and Tywin Lannister were both killed off early in Season 1 of “Game of Thrones.” Here let’s pause and note that the economics of NBC’s broadcast are not in danger of collapsing. The network has sold all or nearly all of its ads already, most of them in packages across the three Triple Crown races. Advertisers who have bought these ads will reach fewer people with lower viewership, sure, and it’s always nice for a network to have ratings to brag about.
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