A network embed’s primary job hasn’t changed much over time. But in 2020, NBC embeds' reporting 'is going to be used 7,000 different ways,' political director Chuck Todd said
A network embed’s primary job — capturing whatever a candidate does and says on the campaign trail — hasn’t changed much over time. But in 2020, NBC embeds' reporting "is going to be used 7,000 different ways," political director Chuck Todd said.
On Monday, NBC announced its 2020 embed class, a group of 10 reporters and producers selected from more than 300 applicants: Maura Barrett, Micki Fahner, Amanda Golden, Gary Grumbach, Jordan Jackson, Julia Jester, Ben Pu, Marianna Sotomayor, Deepa Shivaram and Priscilla Thompson. The sprawling 2020 Democratic primary field, with nearly two dozen contenders, presents a unique challenge to political directors and editors. But Todd said if he deployed his entire team, NBC News could assign a reporter to every candidate.
Todd expects some candidates will be covered daily by embeds or national political reporters. There will also be zone coverage, with embeds assigned to key states or regions. Those assignments could shift as the Democratic field changes.
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