Here are a few ways that you can best leverage your PR firm to help your company succeed in the modern age of social media.
The incredible rate of speed at which news can now be disseminated to the furthest reaches of the globe is mind-boggling, and it almost always happens via social media. Have you ever heard of something “going viral?” It’s an event that can create overnight sensations , but it can also completely destroy something in no time at all (think “
Make it a point to coordinate closely with your PR agency to time your announcements optimally. Brief them on potential upcoming news so they can prepare rapid yet carefully crafted responses.In the modern marketplace, organizations need to have a strategy to connect with their target audience if they hope to achieve sustainable levels of success. These tactics must expand beyond setting up a website and calling it a day.
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