A record number of people went to the movies on Saturday in honor of National Cinema Day. Thanks to heavily discounted tickets, an estimated 8.1 million moviegoers attended their local multiplex to…
Thanks to heavily discounted tickets, an estimated 8.1 million moviegoers attended their local multiplex to watch the latest blockbuster for just $3, making Sept. 3 the highest-attended day of the year, according to the National Association of Theater Owners.
The one-day event brought in $24.3 million according to Comscore, a figure that’s 9% ahead of the preceding Saturday even with discounted admission. However, last Saturday’s tally wasn’t exactly a high bar to clear; it was one of the lowest-grossing weekends of the year. “With National Cinema Day, we wanted to do something to celebrate moviegoing,” said Cinema Foundation president Jackie Brenneman. “This event outstripped our biggest expectations. The idea of the day was to thank moviegoers for an amazing summer, and now we have to thank them for this amazing day.”
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