Nathalie Moar, lead strategist and chief of communications at Combs Enterprises, creates strategies and campaigns that drive innovative marketing. She oversees integrated marketing across the businesses and investments in Sean “Diddy” Combs’ portfolio.
After six years of representing brands and working on talent negotiations, Moar decided it was time to step out on her own. She developed strong relationships with her clients and worked with brands outside of the U.S. to gain global exposure. Her agency worked as a 360-degree company, meaning once the deal closed, she and her team were involved with the next steps, the whole process.
Moar met Combs while working at an agency. He liked the work that the team provided. As he became familiar with her and her ideas, he hand-picked Moar to be part of his leadership team. Initially, she served as executive vice president of communications at Combs Enterprises. Moar helped shape Combs’ public persona and crafted business and marketing strategies for his projects.
“I don’t have to speak to him to know what he wants,” Moar states. “Being somebody that’s worked with him side by side, on and off, for over 20 years, I already know the answer. I know what he wants. I know how he wants it. That makes it a lot easier. He doesn’t have to worry... When I came back a few years ago, I approached him. His companies had grown incredibly successful; he really built out his brands.
Develop a game plan or strategy that is manageable and makes you feel like you are progressing; don’t let the fear hold you back.
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