With this added four-year deal, Sportradar will continue to provide NASCAR and its media partners with live timing, scoring data, and integrity monitoring.
, and PENN Entertainment, so it’s not a surprise that NASCAR wants to up its presence with bettors.
“As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities,” Eric Conrad, EVP of Strategic Partnerships & Content for Sportradar said. “Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.
Sportradar not only provides data and stats to media, but it also fuels sportsbook operators that provide pre-race wagering and live-betting opportunities to NASCAR fans. The technology and media-rights holder will continue to work with all three of NASCAR’s series: Cup, Xfinity, and CRAFTSMAN Truck.
The integrity services agreement — which was formed in April 2022 — is under a different partnership than the data, sports-betting-driven collaboration.
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