The sheer number of games in an MLB season has an effect: It creates a lot of leftovers. Almost nightly, every team has tickets it would love to move, but doesn’t. EvanDrellich on a new name-your-price option in baseball ticket sales:
“We’re in the process of exploring what that could look like,” said Chris Iles, the Twins’ senior director of brand experience and innovation. “The ticketing game moves at a very, very slow pace.”The Twins were one of the investors in a $1.1 million funding round TicketRev just finished. The team has an accelerator that provides funding and hands-on guidance to a class of 10 companies each year, and TicketRev was part of last year’s class.
Clubs “can’t lower their individual price below the season-ticket holder rate, because it devalues their product, makes them look bad, and upsets season ticket holders who are committing to a quarter, half or full season,” Shatsky said. Chris Giles, formerly the COO of the A’s, runs a company called FanRally that is pushing change in a different form, through the use of memberships.“The broader problem is, we don’t have very efficient ways for monetizing last-minute inventory in today’s ecosystem,” Giles said. “We live in a zero-marginal-cost environment.
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