The premium non-toxic nail-care brand has changed hands for up to 10 million pounds.
The deal, intended to help grow the brand, closed for up to 10 million pounds, or the equivalent of five times sales, confirmed Joël Palix, founder of boutique consultancy Palix Unlimited.
Hully had noted that her clients were seeing their nails negatively impacted by lifestyle, pollution or semi-permanent gel manicures, so she set about developing the Nailberry line to meet those concerns. Nailberry’s core range is called L’Oxygéné and billed to be “breathable nail polish.” The offer has been extended with treatment products, also known as the Apothecary Edit. Those include the Acai Nail Elixir and The Cure Nail Hardener. Formulas contain ingredients such as argan and sweet almond oils, Antarctic black algae and keratin peptides.
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