Nadya Okamoto, the 24-year-old founder of sustainable period-care brand August, breaks down the stigma about periods and the importance of sustainability. A conversation with brookealamantia
Photo-Illustration: by The Cut; Photo: Sophia Wilson Nadya Okamoto built her TikTok following by showing something that most people try to hide: a tampon string sticking out of her underwear. In fact, she embraces it and is often sitting on the toilet changing a bloodied pad or sharing a video of her changing her tampon. And she’s garnered a following for it: 3 million people, to be exact.
August is aimed at meeting Gen Z where they’re at and is ticking all the boxes. The brand refers to its clients as “menstruators” and includes multiple genders in all its advertising. When it comes to sustainability, the brand offers clear traceability, and its pads and tampons are 100 percent cotton and fully biodegradable. We caught up with Okamoto to hear about her journey on TikTok and how she defines sustainability.
I compare it to this: If I were trying to sell you clothes, I would show you what it looks like on my body. I get thousands of comments every day from young menstruators saying, “What color is my period blood supposed to be? How much is too much blood? Should period blood be so dark it’s like purple?” There are so many questions about what period blood looks like that the best way to answer those questions is to show it. I get a lot of hate for it though.Patriarchy.
But we still have a lot of progress to make. For example, our applicators are still plastic on the tampons. They’re BPA-free, and we’re moving to a more environmentally friendly option, but that was actually because when we were working with our community, everybody felt like cardboard applicators were kind of a meh. So it was like We need to meet people where they’re at and make products they want that are more sustainable.
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