Microsoft has touted its new AI-powered Bing chatbot as a search engine that can synthesize complex information to deliver accurate results. . . so, naturally, we asked it if the 2020 election was stolen.
That was cool and gave me a glimpse into the sort of fast information-sifting that might be the future of chabot-enabled search. But had this changed online shopping for me? Not really. I already have a go-to website for production recommendations.
And I’m not sure I trust the wisdom of ChatGPT—pulled from sites I may not know, with a methodology I don’t understand—the way I do a product reviewer, especially one who is transparent about their methodology and thought process. In fact, as I looked at the citations for this search—gearjunkie.com and cnn.com—the response started to bum me out. The Bing bot was drawing from the written work of humans who had spent time on these reviews. But it had obfuscated and, in some cases, straight-up plagiarized their sentences. A Microsoft executive told reporters this week, “We care a bunch about driving content back to content creators. That’s why we put annotations and citations.
As I continued on my quest for the perfect headphones, the chatbot grew less impressive. When I asked which of the models it suggested was the most environmentally friendly, it came back with BS. Like a high schooler trying to fill a word count, it started with some waffling: “According to the search results, the environmental impact of headphones depends on several factors, such as the type, size, materials, and usage of the headphones.
I asked Bing to generate me a grocery list based on that meal plan. Surely, it said, and delivered. Finally, I asked it to organize that list by grocery department. After giving me very basic tips about how one might go about doing that , the bot pulled it off. Pretty nifty.
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