Lush just launched a bathbomb called Saltbomb, inspired by the infamous bathwater-slurping scene in 'Saltburn.' Here, one editor's unfiltered reaction.
Since its release last November, Saltburn has been my personal thermometer for determining how much I'll get along with people. If you understood, or better yet reveled in, the film's dark-as-night comedy, homoerotic overtones, and dedication to the sexually grotesque, this could be the start of a lovely friendship. If it put you off… well, I'm sure we'll find something to talk about.
Though the product itself isn't all that special, I have to hand it to whoever at Lush saw this marketing opportunity, took it, and danced naked through their mansion with it. Because I don't think any company famous for making bath bombs would ever expect to be confronted with a globally infamous film scene about bathwater. Lush was not shy about leaning into the gross and explicit nature of the scene itself, either, which is what makes the idea stick.
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