My daughter is hooked on sugary cereals – I asked the experts for help

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My daughter is hooked on sugary cereals – I asked the experts for help
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Sophie Morris's daughter used to love porridge; now she craves Kellogg's. But can ultra-processed breakfast foods form part of a healthy diet?

Sophie Morris’s daughter used to love porridge; now she craves Kellogg’s. But can ultra-processed breakfast foods form part of a healthy diet?If there’s one thing I’ve been happy to take credit for as a parent, it’s my seven-year-old daughter Percy’s virtuous breakfast tastes. Not for her piles of-laden Crunchy Nut or iced Pop Tarts, which were my breakfast staples at her age. Instead, if asked, she’ll request a bowl of “yellow porridge”: oats and whole milk.

Until recently. And oh, how quickly and completely that smug breakfast smile has been wiped from my face. On one supermarket trip, she got hold of Kellogg’s Rice Krispies Multi-Grain Shapes, advertised by Snap, Crackle and Pop as a breakfast cereal made “with added goodness”. This box of cereal lasted under a week, reminding me of my own evening binges on Crunchy Nut, and why I gave them up. I don’t think there’s anything wrong with sugary foods per se, but just one bowl would turn me into some sort of crazedIs it the sugar content? Some 38 per cent of us check sugar content on packets, with 54 per cent linking low sugar with health, according to the Retail Insight Network.

Because the next shop was in Aldi, I replaced my daughter’s cereal with a knock-off version, Aldi’s Harvest Morn Multigrain Shapes. Not quite the same as the Kellogg’s product, but similar, containing 14g of sugar to the 15g in Kellogg’s, with 55 per cent white rice flour to the 50 per cent in Kellogg’s, and less fibre per 100g at 5.8g to 7.5g.

She asks to try a few without milk after her dinner that evening. I think the last time I saw her so delighted was when we said we were getting a puppy. She danced around the kitchen, laughing and calling for more, and in the end had three bowlfuls.

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