Elon Musk sought to reassure big companies that advertise on Twitter on Wednesday that his chaotic takeover of the social media platform won’t harm their brands
lon Musk sought to reassure big companies that advertise on Twitter on Wednesday that his chaotic takeover of the social media platform won’t harm their brands, acknowledging that some “dumb things” might happen on his way to creating what he says will be a better, safer user experience.
“Apart from being an aesthetic nightmare when looking at the Twitter feed, it was another way of creating a two-class system,” the billionaire Tesla CEO told advertisers in a conversation broadcast live on Twitter. “It wasn’t addressing the core problem.” Before they disappeared, the labels were causing confusion. For instance, users in London could see an “official” label attached to a BBC News account, but the label didn’t show up for users in the U.S.
The site’s current system of using what are known as “blue checks” confirming an account’s authenticity will soon go away for those who don’t pay a monthly fee. The checkmarks will be available at a yet-to-be-announced date for anyone willing to paywhich will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.
The gray label — a color that tends to blend into the background whether you use light or dark mode to scroll Twitter — was an apparent compromise. But it was expected to lead to more confusion, as Twitter users accustomed to the blue check as a mark of authenticity would now have to look for the less obvious “official” designation.
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