Musk's price cuts show challenge for Tesla's product strategy: Ford CEO — via drivingdotca tesla autonews
“You have to be able to respond quickly” to Tesla’s strategy, he said. “That agility he’s building is super important for everyone.”was moving quickly to have a second-generation electric vehicle ready since the pace of product overhauls is happening far faster pace with EVs than with other cars.
“We used to think we would have a model year,” Farley said. “Now with Model e, four times a year we have a model year,” he said in reference to the pace of change for electric vehicles. Musk said this week that Tesla would be able to cut prices now — even potentially to zero profit — and earn more later on software and services when it has technology available that allows for autonomous driving. Many analysts are skeptical about that projection.Article content, but has not disclosed details. Since January, Tesla has cut the price of the long-range version of the Model Y by $13,000 in the U.S. market.
Although Tesla pushes frequent software updates to customers, the Model Y has not had a major, visible redesign since its first deliveries in 2020.Ford’s own history has a cautionary note for Musk, who appears to be modeling the Tesla playbook on what Henry Ford did, Farley said. Ford drove down costs for the Model T and created a mass market with production innovation. But it failed to respond to customer demands and new competition, with Henry Ford famously insisting the only color available would be black.Share this article in your social network
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