The MTA's live service alerts on Twitter briefly went dark over the weekend, leaving riders befuddled amid a massive shakeup in the social media platform driven by new owner Elon Musk.
Twitter could not be reached for comment on Sunday; an email to the company’s press office yielded an auto-reply of a poop emoji,
, attempting to monetize usage that had previously been free. For individuals, limited access is available to the API at $100 per month, but for large companies and agencies like the MTA, the most basic package starts at a jaw-dropping $42,000 per month, totaling just over half-a-million dollars annually.
Like many of his ideas for Twitter, Musk has dubiously said that restricting API access is intended to deter spam bots on the platform,Unsurprisingly, the move has done little to curb the presence of spam bots on the platform. But agencies like the MTA access the API in order to post automated, live alerts as problems arise throughout the transit system — a “bot” in some sense, but one providing a crucial channel of communication between government and the public.
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