Mrs Hinch was issued Instagram post ban by UK watchdog over advertising error
Cleaning guru and social media star Mrs Hinch was slapped with a ban on Instagram after failing to make clear she was advertising her own products to fans and followers last year. The popular influencer, whose real name is Sophie Hinchcliffe, currently has more than 4.6 million followers on social media and is known for her cleaning tips and tricks.
A link embedded in the story led users onto Amazon, where they could then buy the notebook themselves. She then wrote: " In my own notebook of course.”The post sparked 34 complaints from fans as many were unimpressed with the cleaning expert's failure to initially clarify that the post was essentially an ad for one of her own products. According to Advertising Standards Authority , the commercial intent of the post was “ambiguous”.
She went on to say she would be happy to include "ad" in future posts that had links to her own products. She added that she would continue to do so for up to 12 months after the products had been available for purchase. Instagram A separate ruling also came shortly after, regarding a post from January 27. In it, the Instagram star posted heart-shaped bowls, along with the caption: “On a right roll here. Even put some ‘nibbles’ #hinchxtesco.”
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