Premier Foods posts higher third-quarter sales on Mr. Kipling demand
) said on Friday higher demand for its mini Mr. Kipling mince pies coupled with a TV advertising push, helped sales grow 2.6% during the key Christmas period.
Premier Foods, which will be launching a fresh range of mince pies, cherry bakewells and fruit pies packaged as Mr Kipling mini cakes, said it doubled its UK marketing investment with more to come in the fourth quarter. Sales for the three months ended Dec. 28 came in at 262.2 million pounds , compared with 255.6 million pounds last year.
International sales, which declined 17% in the third quarter, have prompted the company to revise its approach and focus on building bigger businesses in selected markets. The company did not specify which markets.
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