The coronavirus pandemic has left a “permanent scar” on the movie theater business, says former Disney CEO Bob Iger.
The pandemic fundamentally changed how audiences consume media, leading to smaller foot traffic at movie theaters, says former Disney CEO Bob Iger.
"I don't think movies ever return, in terms of moviegoing, to the level that they were at pre-pandemic," the veteran media executive said during a panel at Vox Media's Code Conference in Beverly Hills, California, Wednesday. He noted that consumers became more comfortable with streaming services while in lockdown and grew to enjoy the content on these platforms and the flexibility of being able to choose what to watch and when.Disney"I don't think movies ever return, in terms of moviegoing, to the level that they were at pre-pandemic," the veteran media executive said during a panel at Vox Media's Code Conference in Beverly Hills, California, Wednesday.
Iger, who stepped down from his post as CEO of the Walt Disney Company in February 2020, handing the reins to then-head of theme parks Bob Chapek, said"choice" is the main reason moviegoers have not returned to cinemas at the same pace as before.
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