Move over, KFC Crocs. Here comes Brain Dead Studios to merge food and fashion in L.A.

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Move over, KFC Crocs. Here comes Brain Dead Studios to merge food and fashion in L.A.
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At the merging of fashion and food in Los Angeles

At Gucci in Beverly Hills, intricate tasting menus are served on the fashion house’s signature Herbarium plates at the store’s freshly minted Michelin-starred osteria. In a Sunset Strip parking garage, fashion brand Kith’s L.A. shop sells cereal-blended milkshakes and soft-serve cups with flavors designed by the likes of rapper and TV host Action Bronson under an arty installation of all-white Air Jordan 6 Retros .

So how did we get here, a point where Crocs that look like Kentucky Fried Chicken drumsticks can be purchased for more than $200 on the secondary market? in addition to outcries from health authorities that the high-low release glorified unhealthful eating: The line turned heads with bright red sweaters stitched with a yellow “M” that transformed the golden arches into more of a heart, a purse with a similar motif and a French fry-shaped phone case that helped popularize oversize, cartoonish phone cases for years to come.

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