Motley Fool: Vail Resorts could be a black diamond in the rough

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Motley Fool: Vail Resorts could be a black diamond in the rough
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Summer might not seem like the best time to think about investing in a ski resort operator, but Vail Resorts is offering would-be shareholders an enticing...

Summer might not seem like the best time to think about investing in a ski resort operator, but Vail Resorts is offering would-be shareholders an enticing opportunity. The company has an impressive portfolio of 40 ski properties across the U.S., Canada and Australia, having made serial acquisitions to boost its exposure to key areas like the Northeast.

If you want more control over things and want to aim for above-average returns, learn how to study and evaluate companies and their stocks, and aim to buy into healthy and growing businesses when their shares seem undervalued or reasonably valued. Then plan to hang on for years, as long as they still have promising growth prospects. Whenever you find a great company selling at a good or great price, that’s the best time to buy.

Here’s a simplified IPO example: Imagine Scruffy’s Chicken Shack is a smallish but growing private company. It wants to grow faster, though, which means it needs to hire more workers, build more shacks and plow money into marketing. All that requires more money than it has on hand. After the announcement that Scruffy’s is going public, if there’s great interest, the bank might hike the opening price. A lack of interest could cause the price to be lowered — or Scruffy’s might even decide to postpone or cancel the offering.

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