Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on actually minimizing its environmental impact.
, in philosophy and rhetoric, is a purposeful appeal to emotion to evoke specific feelings in one’s audience. Aristotle understood way back then that the human connection makes a huge difference in provoking action. As the maxim suggests, logic makes us think, but emotions make us act.
I worked with a chief data officer who was easily the most knowledgeable person in the business when it came to analytics. I wouldn’t call him negative, but certainly lacking a positive charge. His focus in meetings was like Agent Friday from.” He recognized the need to get out of the spreadsheets and use data to connect with others — both about the issues they cared deeply about solving, and the business outcomes they were excited to achieve.
The emotional connections made through mentoring and coaching pay off in the long term, for both parties. Leaders who prioritize developing people on their team report that doing so makes them feel powerful, strong, valuable, and important. They take pride in sharing their expertise and seeing the growth and success of their people.
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