Most Americans say they’re ‘cheap’ bargain-hunters — and proud of it

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Most Americans say they’re ‘cheap’ bargain-hunters — and proud of it
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Fifty-three percent of people polled said they embrace being called a bargain-hunter, and seven in 10 are confident that they can find a deal on any item.

If there’s one thing Americans know how to do, it’s shop — and a new survey found they’re pretty good at finding a deal.

Conducted by OnePoll on behalf of Ollie’s for their America’s Biggest Cheapskate contest, the survey sought to find just how far 2,000 adults would go to get a discounted deal, plus how smart shopping actually makes them feel. Fifty-three percent of respondents said they are proud to be called a bargain-hunter, as seven in 10 are confident that they can find a deal on any item.

But what classifies as a “good” deal? A quarter of respondents said they would need at least 50 percent off, but 76 percent would be just as happy with a discount less than that. Even in this online, instant generation, three in four respondents said they’d wait up to a month for an item to go on sale before purchasing it at full price.Twenty-five percent of people said they’re less likely to purchase an item if it’s full price.

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