More young, middle-class Americans flock to dollar stores, seeking a refuge from inflation
Higher-income Americans are turning their attention to dollar stores in an effort to cut back on their spending as record-high inflation continues to put pressure on their wallets. But these customers are also younger, and hungry for a bargain.
Most of this new influx of customers are making $50,000 to $75,000 a year, and some make up to $100,000 a year, he told investors. The core Dollar General customer typically has an annual household income of $40,000, Vasos said last year. Middle-income customers feel the pinch Still, both Dollar General and Dollar Tree said Americans are looking for bargains. Inflation has soared over the past year, hitting 8.5% on the year in July. Although the recent dips in energy prices have given consumers some relief, grocery prices continued to grow by 13.1% in July compared to last year.
— Pew Research Center Middle-income or middle-class households are a varied bunch: They cover an annual income of $52,000 to $156,000 in 2020, according to this definition in a recent Pew Research Center report. The range is approximately two-thirds to twice the national median income.
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