As more people started working from home, early dinners became more of a trend, experts say. Diner behavior has also shifted to online, meaning instead of walking in or phoning, customers are going online and trying to book a reservation that way.
When OpenTable CEO Debby Soo joined the restaurant reservation company in 2020, the industry was struggling through the pandemic.
These days, she is focused on growing the 25-year-old company, which was acquired by Amsterdam-based Booking Holdings in 2014. OpenTable manages reservations for 55,000 restaurants worldwide and seats more than 1 billion diners per year. Soo spoke to The Associated Press recently about OpenTable and the restaurant industry. Her answers have been edited for length and clarity.There was this surge of early dinner dining during the pandemic that has largely carried out even after the pandemic. That 5 p.m. or 6 p.m. slot is quite popular, whereas before the 7 p.m. slot was really the most coveted. I think there’s something at play here with work and working in an office.
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