From flop to social media sensation - Morbius is headed back to theaters.
to theaters isn't actually there. It never was. Nobody who talks about how the movie. Anyone online talking about how they're “Morbpilled” has probably just jumped on the meme bandwagon. How did Sony mistake all of this for genuine enthusiasm?
There are two possible explanations here. The first option is that Sony and the entertainment industry as a whole have no real sense of irony. They make movies that people want to see, and not movies that will become cult classics because of memes. But Sony doesn’t get that. Sony sees people talking positively about the movie, and assumes that it's immediately having a renaissance.
The other option is that Sony knows exactly what they’re doing here. They’re cashing in on a joke because they understand that we live in a post-ironic world now. That's the ticket to Gen-Z. If someone can spend 20 bucks going to the movie theater with their friends to make is going to be fun ... it’s going to be a slog that feels entirely too long. By all accounts, the film is boring beyond belief. It's not... so-bad-its-good, it’s just bad.
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