Get an inside look at DriesVanNoten's first U.S. store.
“Where there’s Dries, there’s hope!” That’s how one effusive Instagram user reacted to the image of a yellow billboard announcing Dries Van Noten’s store opening in Los Angeles.
It’s a fitting concept for a designer whose body of work has long been influenced by other creatives, from filmmaker Pedro Almodovar to jazz musician Louis Armstrong, to rug artist Alexandra Kehayoglou, who made the “magic carpet” for his fall 2015 runway. On the subject of sustainability, the store’s men’s and women’s Archive Rooms are sure to be among the most exciting features for diehard Dries fans, who may recognize the pages of his book, “100 Fashion Shows,” papering the walls.
The opening comes at a time of retail expansion for the designer, whose business was acquired in June 2018 by Spanish fashion and fragrance firm Puig. In August 2020, he opened his first store in China, in Shanghai. So far, the designer said his relationship with parent company Puig has been positive. “It’s been a very good marriage–and they give me the possibility to do things like this, which is fantastic. Even at a time when a lot of people might say be careful, don’t take risks, they just said ok, go for it and we’ll see what is going to happen and cross our fingers.”
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