Some are going viral for spreading misinformation, others are just trying to go viral.
COVID introduced us to the virus influencer: doctors and science writers on Twitter and Instagram who built huge social profiles — many of which translated into media appearances — by sharing news, information, and takes on an unknown virus during a history-defining pandemic. And now, with monkeypox having been declared, we’re seeing a similar shift, and many sensationalist medical experts have dominated the conversation as people search for answers.
So while some are going viral for spreading misinformation, others are just trying to go viral. Benjamin Ryan, a science reporter, gained “4,500 followers in a matter of days,” he said, for writing “men who have sex with me,” instead of “men who have sex with men” in a tweet about monkeypox. As his audience grew, another follower noted that Ryan had made the same typo a few times in the past, and had replied toRyan said current medical treatment he’s undergoing leaves his brain foggy, and that he’s probably made the mistake lots of times due to years of reporting on gay sex. While he called any suggestion that he’d pretended to do it to help the tweet go viral a “conspiracy theory,” he did acknowledge that he had been looking to grow his followers as a way to promote his reporting.
What’s more, sharing relevant, accurate, and practical information on Twitter can be hugely beneficial, since so many people get their news from social media. Ma and his coding skills ensured thousands of New Yorkers got vaccine appointments, and he noted that being in that COVID influencer space — not a term he’d use to describe himself — made him very aware of people spreading misinformation in search of virality.
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