Molson Coors learned some important lessons about what it means to gather everyone under the same roof again. ‘You actually couldn’t communicate too much.’
The Molson leadership team early this year discussed a four-day-a-week plan, then settled on a schedule of three mandatory days a week in the North America offices. All corporate employees in the U.S. and Canada would have to report to their office on Mondays, Tuesdays and Thursdays. With everyone in the office on the same days, colleagues could more effectively meet and collaborate in person, the company’s leaders reasoned.
“You actually couldn’t communicate too much,” he said. “You can’t just assume that people are going to understand what your rationale is.” Some employees were upset by the announcement. Others welcomed the vaccine mandate but worried about the safety—or length—of their commutes on public transportation.Some parents with babies and toddlers said they would have preferred a schedule with just two mandatory days in the office so they could spend more time at home. Sara Welch Goucher, an e-commerce director in the Chicago office, was one of them.
In the marketing department at the company’s Chicago headquarters, staff could pick up a wrist band in green, yellow or red to indicate when they were open to a hug or high-five, or preferred an elbow bump or a wave. Molson’s U.K. office offered green, yellow and red lanyards for the same purpose. Molson said the breweries allowed for social distancing in a way that its offices didn’t, and that the brewery workers had demonstrated that they could keep working safely during the pandemic.
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