Mexican-made Modelo Especial is the top-selling beer in the United States for the second straight month, once again snatching the crown from Bud Light
For the four weeks ending on July 1, Modelo Especial captured 8.7% of overall beer sales, compared to Bud Light’s 7% share, according to NIQ data given to consulting firm Bump Williams. Dollar sales for the pre-July 4 period continued to be grim for Bud Light, with sales falling 28.5%, while Modelo’s grew 8.5% during the same time period. Bud Light initially lost the title last month, which it has largely held for two decades.
A-B also began advertising with a campaign focusing on its farmers, delivery drivers and servers — some of whom have been the targets of threats following the transphobic backlash. However, Bud Light continues to be the country’s top-selling beer year to date, holding 8.7% share of the beer market. Modelo, according to Williams, is slowly closing the gap and holds an 8.1% share. Modelo’s parent company, New York-based Constellation Brands\n \n , recently reported strong earnings.
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