The Museum of Contemporary Art announced that it will make admission free — a switch made possible by a $10-million gift.
The Museum of Contemporary Art announced Saturday that it will make admission free — a switch made possible by $10-million gift fromPowers made the announcement during dinner at the museum’s annual benefit Saturday night. The event, inside the MOCA’s Geffen Contemporary satellite space in Little Tokyo, was something of a 40birthday party for the museum. About 700 guests, about 300 of them artists, leapt to their feet and applauded when Powers announced the news.
The gift buys MOCA time to raise money or find new revenue streams to fill the gap. A museum representative said that MOCA has “every intention that this is a permanent change.” Having more visitors requires additional security and other infrastructural changes, and MOCA said it may take months to execute the transition.
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