MIPCOM: Warner Bros. Discovery Int’l President Gerhard Zeiler to Give Opening Keynote

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MIPCOM: Warner Bros. Discovery Int’l President Gerhard Zeiler to Give Opening Keynote
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Zeiler is expected to outline the entertainment conglomerate’s global content and streaming strategy during his talk, which will kick off this year's TV industry event.

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“Our industry is facing heightened disruption and undergoing a process of transformation,” said Zeiler. “These are times of change but it’s also a once-in-a-lifetime opportunity to architect the media ecosystem for the next generation. I’m looking forward to speaking at Mipcom about how WBD is putting storytelling first and refining and innovating to drive agility and flexibility to emerge in an even stronger position.

“With the industry at a pivotal point and global companies re-inventing for a new era…we could not have a more relevant creative leader to be our opening Media Mastermind Keynote,” noted MIPCOM director Lucy Smith. “His presence at MIPCOM Cannes is a rare opportunity for entertainment execs to go inside the international strategy at the heart of one of the world’s biggest and fastest-evolving studios.

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