Millions of people uploaded photos to the Ever app. Then the company used them to develop facial recognition tools.

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Millions of people uploaded photos to the Ever app. Then the company used them to develop facial recognition tools.
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“The app developers were not clear about their intentions,' one Ever user said. 'I believe it’s a huge invasion of privacy.”

, a law professor at New York University, said Ever AI should do more to inform Ever app’s users about how their photos are being used. Burying such language in a 2,500-word privacy policy that most users do not read is insufficient, he said.

When she learned from NBC News that her photos were being used to train facial recognition technology, she was shocked. “If a company uses their consumers’ information to partner with anyone — the police, the FBI — it should be one of the first things that is told to consumers before they download the app.”

When NBC News told Aley that some of Ever’s customers did not understand that their photos were being used to develop facial recognition technology that eventually could wind up in the government’s hands, he said he had never heard any complaints.

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