Research polling 2,000 motorists revealed 72 per cent have been known to turn up to their desired location with no real recollection of the route they took.
which commissioned the research as part of a new campaign said: “Part of what holds us together as families, communities or society are the memories that shape us and being able to reflect on our most defining experiences together.
It also emerged 34 per cent are more likely to remember a car journey when travelling with others – as opposed to being alone. Whereas just 28 per cent will pull in for a rest up at scenic viewpoints, and one in four will stop off at a nice café en route.Opt for higher protein treats like nuts or cheese over sugary snacks or refined carbs, as regular sugar consumption is associated with poorer memory. Dark chocolate at least 70% in cocoa is the exception to this rule because it is rich in flavonoids, which are linked to increased blood supply to parts of the brain associated with memory.
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