Miller Lite’s latest ad assault on Bud Light imagines what happened after its rival’s Super Bowl commercial stopped shooting: The Bud Knight picked up a can of Miller Lite
A Miller Lite ad imagines the actor under the"Bud Knight" helmet choosing a different beer after a commercial shoot. Photo: MillerCoors By Nat Ives March 20, 2019 6:00 a.m. ET
It’s the latest swing in a flurry of blows between brewers since the Super Bowl, where Anheuser-Busch InBev SA’s Bud Light used its medieval-themed “Dilly Dilly” campaign to associate competitors with corn syrup. But the latest spots are not really related to the corn syrup spat, according to Anup Shah, vice president for the Miller Family of Brands at MillerCoors. They continue a strategy since 2016 to argue that Miller Lite has more taste than Bud Light, he said, adding that they jump off from the “Dilly Dilly” campaign to draw a contrast between fantasy and real life.Brewers are fighting for market share amid a two-decade slide at the hands of wine and spirits. Beer’s share of U.S.
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