Millennials Are Driving Retail Growth With Major Purchases

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Millennials Are Driving Retail Growth With Major Purchases
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“The myth that Millennials aren’t out there putting money into the economy is just that: a myth.”

@BillieEilish made history as the youngest person to earn nominations in the top four Grammy categories. ⁣⁣ ⁣⁣ WWD sat down with one of music’s biggest stylists, @samanthaburkhartstylist, to hear what it's like to dress Billie Eilish and other artists for the Grammys. ⁣⁣ ⁣⁣ “Billie [has] three looks,” she says bright-eyed. “It’s red carpet, performance, after party. I’m dressing her brother [Finneas O’Connell], which is the same, red carpet, performance, after party.

⁣⁣ ⁣⁣ Opened five years ago, the space is an avant-garde candy store of under-the-radar global fashion and jewelry brands, haute armor, headdresses and human hair wigs curated by self-described “fashion activist” and former stylist herself B. Akerlund, who has worked with Lady Gaga and Beyoncé, among others. It’s also the first stop for stylists like Brett Alan Nelson who are represented by the showroom’s sister company, @theonly.agency.

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