Cleopatra was onto something.
A skinfluencer way ahead of her time, Cleopatra had a rigorous beauty routine. Back in the day – a casual 2,000-plus years ago – the Egyptian queen was a devotee of a number of key ingredients that we still use today, whether honey for its antimicrobial properties or anti-inflammatory apple cider vinegar, to look after her skin.
And she was onto something, because today the beauty market is seeing a resurgence in utilising milk – in all its guises – as an ingredient. A number of brands have launched products which put the old-school ingredient front and centre, while others are channelling its qualities in their textures, with lightweight milky formulas a more pleasing and sensorial way to apply skincare, especially in summer.
“Milk has B vitamins, AHAs and calcium,” she adds. “There’s a lot to work with in terms of how it can be used in skincare, which is why it makes sense that it’s a hot ingredient. It can be used as an exfoliant for sensitive skin, and because it’s so nourishing, it also offers anti-ageing benefits to soften the appearance of fine lines and wrinkles.” It is also rich in antioxidants, which defend the skin from free radical damage.
Of course, given that nowadays so many of us are vegan or dairy averse, the new wave of product launches employ other kinds of milk. Having originally launched a milk body care line back in 1996, the founder of Fresh, Lev Glazman, revived the since-defunct products for 2022. “We’ve given the ingredients a new, modern interpretation by using plant-based milks, while still capturing the nostalgia of milk,” he says.
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