The rejection was an example of how important it was to Michael Jordan to have a genuine image.
Michael Jordan wasn't poor at the time, but the offer he rejected was huge compared to what he was making with the Chicago Bulls.Michael Jordan product endorsements off the court are just as legendary as his game.
At a time when Jordan was averaging about $1 million per year as a basketball player, he turned down a 7-figure offer to endorse Beanee Weenees because he didn't use the product and didn't like the name.
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