The late film executive Bingham Ray, God bless him, once (over lunch at Orso, in 2009) pointed out something so obvious I had completely missed it. The wiliest movie marketers, explained Ray, try t…
RYAN GOSLING and MARGOT ROBBIE on the set of Warner Bros. Pictures’ “BARBIE,” a Warner Bros. Pictures release.The late film executive Bingham Ray, God bless him, once pointed out something so obvious I had completely missed it. The wiliest movie marketers, explained Ray, try to own a color scheme.was bright yellow. The firstchose a velvety wine red against gold, surprisingly subtle for an outrageous comedy. The colors lit your fuse. The rest was up to the picture.
Who knew that by a dozen years later, our entire post-literate, increasingly tribal, identity-obsessed culture would be similarly color-coded? A branding device that had once been consigned to sports teams, street gangs and the St. Patrick’s Day parade became our dominant means of nonverbal communication.
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