As the international thirst for mezcal grows, here are best practices for enjoying it in a way that supports economic, environmental and social justice (via punch_drink)
As the international thirst for mezcal grows, consumer choices have never been more important to its future. Here, our best practices for enjoying mezcal in a way that supports economic, environmental and social justice.
Yet as the international thirst for mezcal grows, Hernández and other legacy mezcaleros face pressure to change their heritage practices. A cadre of actors—from the Mexican government and official regulatory bodies to international brand owners, importers and distributors—are often, knowingly and unknowingly, prioritizing standardization and profit over diversity and ancient customs.
Below, we offer an essential guide to how, and what, to buy. Use it as a jumping-off point to deepen your understanding of the category.The first step to mindful mezcal consumption is learning to identify traditional vs. industrial spirits. A pile of raw agaves gets chopped into quarters and halves before going into the roasting pit at the Montelobos palenque in Santiago Matatlán.
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