Soon your mum could download apps straight from Facebook. Joy.
, which is due to go into effect next spring. According to the new act, Apple and Google are labeled as ‘gatekeepers’ and are required to open up their mobile platforms to alternative methods of downloading apps.
In other words, this will mean you won’t get taken immediately to the Google Play Store or Apple App Store when you click an ad for an app, as you do currently; instead, the app can just be downloaded straight onto your phone via Facebook. This could be a game, a mindfulness app, or even one of Meta's own other apps.
It’s currently unconfirmed if Meta plans on running more pilots, perhaps with the Apple App Store, though it seems like taking an initial small-scale approach with Android developers will allow the company to get a feel of how users respond to the new features.
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