Meta introduced several new AI-powered tools and services for advertisers as the company shows how it's putting its mammoth investment in AI to work.
It's Meta's latest effort to show investors and advertisers that hefty investments in the red hot AI space are paying off as the company reckons with slowing ad growth and a costly transition to the metaverse.
Text variation generates several versions of an advertiser's copy, giving it the option to choose which might work best for certain audiences. The background generation tool also relies on text, using inputs to create images that advertisers can use as the background of their material.In a prepared demo, Meta showed how prompts such as "NYC street blurred" and "snow mountain blurred abstract high quality" would generate the corresponding background image behind a product.
John Hegeman, Meta's vice president of monetization, said the new offerings will ultimately help advertisers save time and achieve "better performance" with their ads.
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