Who will use the metaverse, which Mark Zuckerberg has dubbed as the next era of social technology? Here's a look at the 'META' phase of Facebook's evolution.
Meta Platforms Inc. took another took subtle step toward its reinvention when it changed its stock ticker symbol this week to “META” from “FB.”
But, at this stage, the metaverse is still a long way from widespread adoption. Last year, when the tech giant morphed into Meta, it described the metaverse as a “hybrid of today’s online social experiences” that can be expanded into three dimensions or projected into the physical world. And who will use the metaverse? The virtual reality worlds are a natural fit for the gaming community, but Meta wants to bring in a broader range of consumers and businesses. To entice users, this year Meta plans to launch a version of their Horizon virtual reality platform that enables access to the metaverse without a headset.
Augmented and virtual reality products are seen as key in the push to bring metaverse to the masses, so Microsoft’s next HoloLens moves will be closely watched. “Beneath the buzz, the metaverse is arriving in both predictable and unexpected ways,” wrote Charlie Bell, Microsoft’s executive vice president for security, compliance, identity and management, in a blog post earlier this year.
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