Mark Zuckerberg launched a direct challenge to Twitter with Threads, garnering millions of users in hours as Meta sought to take advantage of its rival's much-weakened state after a series of chaotic decisions from owner Elon Musk
Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photoon Wednesday launched a direct challenge to Twitter with Threads, garnering millions of users in hours as it sought to take advantage of its rival's much-weakened state after a series of chaotic decisions from owner Elon Musk.
He also took to Twitter, posting a well-known meme of Spiderman facing off against Spiderman - in a humorous jab at the rivalry with Musk and between the two services. "Investors can't help but be a little excited about the prospect that Meta really has a 'Twitter-Killer'," said Danni Hewson, head of financial analysis at investment firm AJ Bell."May this platform have good vibes, strong community, excellent humor, and less harassment," Ocasio-Cortez said in her post.
The integration with Instagram included several nods to privacy considerations. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. They also are given options to choose different privacy settings for each app. The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service's stumbles. While a number of burgeoning competitors such as Mastodon, Post, Truth Social and T2 have tried to lure Twitter users away, all remain relatively small so far.
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