Facebook parent Meta Platforms Inc. is paying BuzzFeed Inc. millions of dollars as part of an effort to bring more creators to the social-media giant’s...
Facebook parent Meta Platforms Inc. is paying BuzzFeed Inc. millions of dollars as part of an effort to bring more creators to the social-media giant’s platforms, according to people familiar with the situation.
As... Facebook parent Meta Platforms Inc. is paying BuzzFeed Inc. millions of dollars as part of an effort to bring more creators to the social-media giant’s platforms, according to people familiar with the situation. As part of a deal reached last year that is valued at close to $10 million, BuzzFeed BZFD agreed to help generate creator content for Meta’s META platforms and train creators to grow their presence online, the people familiar with the situation said. BuzzFeed, known since its early days for viral content such as listicles and quizzes, is helping creators understand what makes content resonate widely, the people said.
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