If Meta’s pivot to the metaverse works out, it could become even more of a personal data-harvesting, targeted ad-delivering behemoth than ever, says our columnist mims
Second Life – yes, the virtual world from the ‘00s – is staging a comeback to challenge tech giants like Meta that are throwing billions into the metaverse. Its creator explains to WSJ how he plans to refresh the platform – no VR headsets required. Photo composite: Eve HartleyIt wasn’t that long ago that Facebook seemed to be riding high—with its ad-driven money machine still humming and a valuation that, as recently as September, topped $1 trillion.
Facebook’s parent company, Meta Platforms, is today the poster child of the tech reckoning. And, more so than its fellow tech giants, Meta’s fate in the long run is anyone’s guess. Which makes it an interesting time to ponder how much longer its travails will last, and what it might look like on the other side.
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